In this episode I get to hang out with Joe Latter.  From commercial to wedding photography, Joe has succeeded in doing what he loves for over 20 years.  How has he stayed in business so long and what’s kept him going?   You’re about to find out.

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What we talked about:

  • Adapting to changes in the industry.
  • Pros and cons to owning a studio.
  • Being real with clients.


Joe’s Website:  Joe Latter Photographer

“That’s always been our studio motto, do really good work and you’ll keep working.”
Joe Latter, Photographer
“I think you lose yourself when you try to recreate your style every year with the latest trend.”
Joe Latter, Photographer
“You want to do everything everybody else is doing when you need to do your own thing really well.”
Joe Latter, Photographer